CHAPTER 8 (Marketing And Promotion)

Take Off
1.      Honeymoon package, study tour package, summer package, snow package, adventure package.
2.      The most effective is study tour package, because the students from every school need to holiday with study.

Reading
1.      The answer:
a.       False
b.      True
c.       True
d.      False
2.      Yes, it is b and c.
3.      It is part of a hotel chain.
4.      The answer:
a.       Develop
b.      Research
5.      I think that I am suitable in the develop, because I like to made the travel agent will become the best agent and most interesting agent.

Vocabularies
1.      c
2.      a
3.      d
4.      e
5.      f
6.      b
7.      g
8.      h
9.      i

  • Language Spot

1.      I gear a big project from my company to become the best project in this year.
2.      Sb and sth mean about the part of promotion in tourism.
3.      The answer:
1.      b
2.      a
4.      The answer:
1.      Gear
2.      Let
3.      Gear
4.      Let
5.      Hope
6.      Let

Where in the world?
1.      New castle Quayside – some of the city’s most contemporary and stylish culture and leisure attractions can be found along rive tine.
New castle keep – the site of the ‘new castle’ built in 1080 which gave the city it is name and was founded by Robert Curthose, eldest son William of the Conqueror.
2.      You should not miss the curved building of the Sage Gateshead music centre designed by the arch architect Sir Norman Foster.
3.      Grey Street, Centre for life, Laing art gallery.

Find Out
1.      In my local area, tourism promote by government and the private sector.
2.      The promotional technique uses promotional directly with the customers.

Vocabularies
1.      The answer:
1.      C
2.      D
3.      B
4.      A
2.      Nice mean that the beautiful thing like beautiful scenery and wonderful trip that we have experienced.
3.      It can be changed the word of nice.
4.      The answer:
1.      Beautiful : gorgeous
2.      Big: large
3.      Cheap : low-cost
4.      Expansive : luxury
5.      New : innovative
6.      Old : ancient
7.      Small : tiny
5.      The answer:
1.      Historic
2.      Economical
3.      Innovative
4.      Exclusive
5.      Enormous
6.      Gorgeous

Reading
1.      Adverbs in the media, competitions, discount coupons.
2.      The answer:
1.      8 points
2.      7 points
3.      7 points
4.      7 points
3.      The best campaign is North-east England, because this campaign has great whole class.

  • Language Spot

1.      The answer
1.      Campaign
2.      Luxury
3.      Innovative

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